Many factors influence the overall health of your dog’s skin and coat: His diet and grooming schedule, the presence of parasites and seasonal changes can all play a role. Whether your dog is prone to skin issues or you want to ensure your pup’s health for years to come, you’ll need to keep a few key things in mind.
Regular veterinary checkups will ensure that your dog is disease- and parasite-free. Flea-bite allergy and external parasites, such as mange, are primary causes of hair loss and skin problems.
In addition to scheduling checkups, check your dog’s hair and skin at least once a week for signs of fleas (flea dirt or bites), mange or other skin conditions, and hair loss.
If your dog’s skin seems thick or scaly or lacks elasticity, or if you notice hair loss, these signs might indicate a nutritional deficiency. Check with your veterinarian, and try feeding him a premium food. It will usually take between six and eight weeks after a diet change to see results. If your pet continues to scratch and chew his skin, consult a veterinarian.
When looking for a dog food that will promote good skin and coat health, keep the following in mind:
What's the best thing you can do for your dog’s skin and coat health? Feed a high-quality food packed with protein, such as IAMS™ ProActive Health™ Adult MiniChunks. Dogs are best fed as carnivores: They need protein and thrive on diets rich in animal-based protein sources. Additionally, their hair is actually 95% protein! Although coat growth varies by breed, the combined growth of all the hair can add up to 100 feet per day in some dogs. This means that nearly 30% of the animal’s daily protein requirement is used just for coat growth during some seasons.
Premium pet foods are carefully formulated to be complete and balanced, which means the food includes all of the nutrients your pet needs. Ingredients in premium foods are highly digestible so your dog's body uses the nutrients efficiently. Less costly foods might contain lower-quality proteins. Though a bag of premium food may cost a bit more than other brands, you might be able to feed less, which minimizes the cost difference.
It’s easy to spot a healthy-looking dog: He has a gleam in his eye, a bounce in his step and a glossy, healthy coat. That glow is a reflection of your dog’s overall health and a good gauge of what’s going on inside and outside.
Regular grooming helps take care of the “outside” by removing loose hair, dirt and mats, and distributing skin oils. Grooming lets you check your pet closely, catching any skin problems early. Plus, your dog will love the attention!
As dogs age, their skin might become more sensitive. Select a mild dog shampoo for your older dog. Shampoos made from coconut or palm oils are the mildest. Unusual or “doggy” odors can signal disease, so if odors persist, contact your veterinarian. Do not use human shampoos because they are often too harsh for a dog’s skin.
When bathing your dog, be sure to rinse him thoroughly. Residue left on the skin can be irritating. You might want to follow the shampoo with a hair conditioner to control static electricity and add extra body or sheen.
During the summer, pay close attention to your dog’s skin and coat. Many dogs shed a winter coat and others face flea problems, so it’s a good time to evaluate your dog’s skin and coat condition to nip any problems in the bud.
Attention to your dog's coat and skin from the inside out will produce a healthy, lively dog that is a joy to look at — and a pleasure to live with — every day!


Your small- or toy-breed puppy grows rapidly in the first months of their life: Their immune system is developing, their bones are growing and their muscles are getting stronger. With all this growth, they need the right mix of nutrients to support their development. To make sure your puppy is getting the proper nutrition to protect and maintain their health and well-being, keep these key points in mind.
Research shows that puppies need up to twice as much energy as adult dogs. Because they are growing so quickly at this stage, your small-but-mighty pup needs an energy-rich, nutrient-dense small-breed dog food like IAMS™ Puppy Small Breed. Puppies also need more protein than adult dogs. High-quality animal-based protein will help your puppy create new body tissue as they grow.
Aside from protein, make sure these other important nutrients and ingredients are a part of your puppy's diet:
These are important building blocks of nutrition. Look for them when you choose dry or canned dog food and when you select treats.
When it comes to feeding puppies, one size does not fit all. Small-breed puppies have higher metabolism rates per pound and reach their mature adult weight faster than larger-breed puppies. And small-breed puppies need high levels of protein, fat, calcium and phosphorus to support the growth and development of their bones, muscles and other tissues. So, giving your puppy a food that supports their breed size is the easiest way to make sure they’re getting the right balance of nutrients for their growth rate.
And remember: Small-breed puppies also have small mouths and stomachs! Make sure your puppy's food has small kibble for easy chewing. A nutrient-dense formula will help your puppy get a complete and balanced diet even though their stomach can only hold what seems like a small amount of food.
From the time your puppy is weaned until 4 months of age, you should feed your puppy two to three times a day. Check the food label guidelines to feed them the proper daily amount. After your puppy is 4 months old, feed them twice a day on a regular schedule. And make sure they always have access to fresh water, too!
A small-breed puppy reaches adult weight faster than larger breeds. You can start feeding an adult dog food, such as IAMS™ Adult Small Breed, when they are around 9 to 12 months old.
Your dog might not be thrilled about the change at first, but don't worry. You can help ease the transition by gradually introducing the adult food. Try mixing 25% of the new food with 75% of their puppy food, and then gradually change the proportions over the next three weeks until they are eating 100% adult food.
