Low-cost food might be better for your wallet, but it can be a raw deal for your dog, because he may not get the nutrition he needs. Premium foods, such as IAMS™ ProActive Health™ Smart Puppy Original , make sense both nutritionally (because of consistent, high-quality ingredients) and economically because they provide:
The investment in a premium food might initially cost more per bag, but because these high-quality formulas are high in nutrient density, your dog may need less food, which can offset the higher cost per unit of weight. On a cost-per-feeding basis, look at how much you feed each day as opposed to how much the bag costs, because nutrient and energy density will generally be lower for a low-cost food compared with premium foods.
With budget-priced formulas, the emphasis is on production and ingredient costs. Two bags of the same least-cost formulated food can have different ingredients and/or levels of ingredients. Plus, those ingredients may vary significantly in digestibility. This means, simply, that you may need to feed more just to equal the nutrition offered by a smaller amount of a premium dog food formula.
High-quality, complete, and balanced premium dog foods such as the IAMS brands are specifically designed to provide your dog with a food that has:
To determine how much food to give your dog, check the daily feeding recommendations set by the pet food manufacturer and read the label. To calculate portion sizes, divide the total daily recommended amount by the number of times (usually two for adult dogs) you plan to feed your dog.
To tell if your dog is at a healthy weight, move your hands along his sides. If you can feel his ribs, he's about right. Or, look down at him when you're directly above him. You should be able to see a waistline.
If he's gaining or losing a lot of weight, slightly decrease or increase his daily intake and weigh him in another week. If you have specific concerns about your dog's weight, talk to your veterinarian. He or she can assess your dog's needs and make a feeding recommendation.
Once you've decided on a premium formula, you have another choice to make: dry or moist. And what about biscuits?
Premium dry dog food gives you the best value and convenience, while fortifying your dog with high-quality nutrition. Premium dry foods come in a number of bag sizes and formulas suited to size, life stage, and activity level. Dry food also helps keep teeth clean, and it stays fresh for a long time if you store it properly.
Wet foods from IAMS provide 100% complete nutrition. IAMS ProActive Health Puppy Biscuits make great treats and rewards and can add taste variety to your new dog's diet.
Dogs use a range of sounds to communicate with us and each other. Just as important is the body language they use to tell us how they feel or what they need. How well do you know your pooch’s unspoken cues? Read on to find out.
Dogs often stare at their owners because they love them. They want to make sure you’re okay or find clues for what you’ll do next — like making sure you’re not going for a car ride without them.
We love it when dogs do this, too, which has led to this trait being even more prominent.
Opens a new windowDr. James Serpell, BSc, PhD, Professor of Humane Ethics & Animal Welfare at University of Pennsylvania School of Veterinary Medicine, explains: “We've selected dogs for this behavior. Humans love that dogs look up at them in admiration, intense loyalty. One frequent observation researchers have made is that people who handle wild dogs ... they don't look their handlers in the eye like domesticated dogs do.”
Dogs have great hearing. High-frequency sounds that humans can’t hear are especially interesting to them. Head-tilting helps them track down the source. Owners find these head tilts super cute and often reward this behavior, which, of course, makes them do it more.
Dogs yawn when they’re tired, but it’s also a possible sign they’re stressed, impatient or frustrated — like when they’re in the vet’s office, or when you won’t throw that ball you’re holding already!
In a recent IAMS poll,* 90% of dog owners said their pet sits or lays on their feet and 100% of dogs said they love their owners. Dogs are very social creatures and this is a way for them to connect and be close to you. Plus, it keeps your feet warm.
Often called “raised hackles,” dogs do this when they’re nervous, threatened or showing aggression. It’s an adaptation from their wild days of attempting to make themselves look bigger.
Opens a new window Dr. Tammie King, Applied Behavior Technical Leader at Waltham Petcare Science Institute, offered this insight to keep in mind: “What’s important when talking about a dog’s body language is to not take one thing in isolation. You’re at risk of misinterpreting what the dog is trying to say to you. Context is everything.”
So be sure to pay attention to what your dog isn’t saying to keep them healthy and happy. Serving them
Opens a new windowIAMS dog food every day will certainly help.
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8 to May 10, 2020


