Nutrients such as protein, fat, vitamins, and minerals are important players in the skin and coat health of dogs. To understand the role of these nutrients, it is necessary to start by understanding skin and hair.
The purpose of skin and hair is to block things from leaving (such as water or heat) or entering (such as viruses and bacteria) the body.
The hair coat is composed almost entirely of protein. If the animal's diet doesn't contain adequate protein quantity and quality, hair may fall out, or become dry, weak and brittle.
Skin is made up of squamous cells, flat cells tightly packed together. These cells have tough membranes that are composed of proteins and fats. Without proper amounts of these nutrients, cell membranes weaken, allowing water to escape and bacteria and viruses to enter more easily.
Proteins are found in both animal-based and plant-based ingredients. Animal-based proteins contain all the essential amino acids dogs need, whereas plant-based proteins may contain only some essential amino acids. Animal-based proteins help dogs achieve optimal health.
Fats can also be found in both animal-based and plant-based ingredients. They are incorporated into skin cells as fatty acids. There are two essential fatty acids for skin and coat health. Linoleic acid maintains skin and coat condition in dogs. Without enough linoleic acid dogs may experience dull, dry coat, hair loss, greasy skin and increased susceptibility to skin inflammation.
Both of these essential fatty acids are omega-6 fatty acids and are found in animal tissues like chicken fat. Linoleic acid is also found in some vegetable oils, such as corn and soybean oils.
Most commercial dog diets contain more than adequate amounts of omega-6 fatty acids. Because these fatty acids can be converted to compounds that increase susceptibility to skin inflammation, it is important to balance the amount of omega-6 fatty acids in the diet with omega-3 fatty acids, which reduce susceptibility to inflammation.
Omega-3 fatty acids are found in oils from fish and some plants (canola and flax).
IAMS research has found that combining fat sources in the diet at a ratio of 5-10 omega-6 fatty acids to 1 omega-3 fatty acid results in excellent skin and coat health.
Vitamins and minerals are essential for the development of healthy skin and hair coat. The best way to provide these nutrients is through a complete and balanced diet containing appropriate amounts of essential vitamins and minerals rather than through supplements.
| Vitamin or Mineral | Importance to Skin and Coat Health |
| Vitamin A | Necessary for growth and repair of skin |
| Vitamin E | Protects skin cells from oxidant damage |
| Biotin | Aids in the utilization of protein |
| Riboflavin (B2) | Necessary for fat and protein metabolism |
| Zinc | Necessary for fat and protein metabolism |
| Copper | Involved in tissue pigment and protein synthesis |
Diet is often believed to be a factor when changes in skin and coat condition are noticed. The most common causes of these changes, however, are season and life stage.
As cold weather approaches, most dogs grow a thick coat to help keep heat in and cold air out. As the weather begins to warm up, they shed the thick, heavy coat.
Most puppies are born with soft fuzzy hair, but as they age, a coarser coat grows. Pregnant or lactating dogs also may experience a change in coat condition or hair loss. And, as with humans, the hair on dogs may thin out and become coarser and white as they reach their senior years.
Even if a pet food is formulated to provide all of the essential nutrients required by a dog, it is of little value if the animal will not eat it. Quality pet foods are carefully formulated not only to be highly nutritious but also to be highly palatable.
Highly palatable dog food recipes contain various ingredients and raw materials, including palatants. Palatants help improve the smell, flavor, and texture of your dog’s food. Examples of palatants include fat, salt, proteins, yeasts, and other flavors that are added to make food taste better. Dry foods usually need extra palatants to make them more pleasant and appealing.
Palatability is a term used to describe how well a dog likes the taste, smell, and texture of a food. A premium dog-food manufacturer spends a considerable amount of time conducting controlled feeding studies to determine the right combination of ingredients and processing techniques to produce a nutritious, palatable food.
There are two ways to test and measure the palatability of a dog food:
First Bite: The first palatability test is called the “first bite” preference. This measures the dog's first impression of a food's aroma and appearance.
Total Volume: Because the novelty of a new diet can cause highs and lows in first-bite tests, a second test is conducted called “total volume” measurement. Total volume determines the staying power or ability of a diet to maintain the animal's interest over time. This is the dog’s overall choice of a food based on taste, texture, and nutrition for the entire test period.
Dogs can become picky eaters for a variety of reasons. Some of the reasons why dogs can become picky eaters include:
In comparison to humans, dogs have significantly more smell sensors than taste receptors. This implies that foods with stronger aromas tend to appeal to dogs more. While scent is crucial, less odorous meals like dry kibble can also improve your dog’s food palatability. A dog’s taste buds are hard-wired to sense the presence of fats as well as salt (but not necessarily salt flavor). Fat is frequently added to kibble to improve flavor and palatability without making the food stinky.
While taste and scent are some of the primary ways a dog decides if something is pleasant, palatability can also be influenced by a wide range of factors, such as the dog’s unique preferences and even the owner’s preference for meals and feeding times.
To make a dog eat food, you need to:
Everybody in the household needs to accept and follow the pet’s feeding plan from the beginning. You should be consistent and rigorously adhere to your dog's diet. If you decide to give your dog leftovers, choose to combine nutritious foods with kibble.
Offering your dog table scraps often promotes begging and throws off your pet’s diet. It can also lead to several health issues, including diarrhea and pancreatitis. Although human food is far more palatable, it is less healthy than canned or dry dog food.
Puppies need to be fed two to three times a day, or as your vet may prescribe. As they get older, you can gradually increase the serving size while offering meals just once or twice a week. Additionally, you must add some variety and deliver equal servings. Allowing a schedule also helps keep your dogs weight in check.

In order to obtain and interpret accurate results, palatability studies must be performed by experienced animal technicians and the data analyzed by research nutritionists. Feeding studies are conducted by offering an animal two bowls of food at the same time. Each bowl contains a different diet that has been carefully weighed and recorded.
The technician observes which food the dog chooses to eat first, and then records that as the first-bite preference. After a specific time period, bowls are removed, and any remaining food is weighed and recorded. Diets also are switched from left to right each day of the study to ensure that dogs are not eating one diet simply out of habit.
The total-volume measurement is determined by calculating the difference between the beginning and ending weights of each food. This procedure is repeated using the same two diets with the same group of dogs for five days. At the end of the five-day study, all observations and data are compiled and analyzed to determine the overall palatability of each diet.
Here is a quick look at some flavors that can appeal to your pet.
Meaty Flavor
Animal Fats
Gravy or Stews
Dogs are attracted by not only the taste of a food, but also to its sight, aroma, and texture. Dogs are particularly interested in the smell of food.
If you are wondering how to increase palatability of dog food, here are a few tips that might help.
Select The Right Protein
Whether your pooch prefers dry or wet dog food, remember that the choice of protein is extremely essential. The most palatable dog foods are ones that are available in different meaty flavors such as lamb, beef, and chicken.
Liquid digest is simply protein that is enzymatically broken down into amino acids, which are the building blocks of protein. The enzymatic process reduces large protein pieces to smaller protein pieces and free amino acids. By adding small amounts of acid, the enzymatic or digestive reaction is stopped, and a stable liquid ingredient is produced. After a dry-food formula is cooked, formed into kibbles, and dried, the liquid digest is sprayed evenly on the outside of the dry kibbles. This is called “enrobing.” Not only does the liquid digest make the food highly palatable, but it also adds to the overall digestibility of the food.
Yes. We use liquid digest made from chicken to enhance the palatability of dry foods and to contribute to the nutritional value of the diet. Some pet foods include flavor enhancers, such as onion powder, which simply mask the aroma and taste of the ingredients and provide no nutritional benefits to the animal.
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