There’s no doubt that dogs are affectionate creatures. And they have numerous ways of showing it. One of these ways is by licking their owners. You may enjoy it when your furry friend comes up and gives you a big ol’ pooch smooch. But why do dogs lick you? In a poll* of dog owners, IAMS™ found a large majority (75%) believe dogs lick people to offer signs of friendliness. That’s definitely a correct assumption. Let’s dive a bit deeper for a better understanding.
Licking has been a social behaviour among dogs since the days of the great-great-great granddaddy wolf. 'It’s a standard canine greeting to lick others around the face,” agrees James Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine. “Junior members of the pack will run around and lick the mouths of more senior members.” But is that all that there is to dog licking behaviour? Or are there more reasons why dogs lick people? Let’s find out!

Here are a few reasons that can explain why dogs like to lick.
For dogs, licking is equivalent to kissing or showing affection. You may have noticed female dogs licking their puppies which is a behaviour that is intended to show affection. And your dog considers you part of their pack, so they show you affection the same way their kind does - by licking.
Dogs are oral creatures and gather a lot of information about their surroundings through taste and smell. Maybe you’re salty after a sweaty run. Maybe you’ve got barbecue sauce on your face. “Dogs can smell a lot better than we can,” says Dr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute, “so they find a lot more things interesting to lick than we can.” This is despite the fact that dogs only have about 1,700 taste buds compared to around 9,000 in humans.
Have you been too busy with work lately? Or has anything kept you inattentive toward your pooch? If so, it’s probably one of the reasons why your dog is licking you. It is also possible that your dog just got too bored and wants you to play with them, which is why they’re suddenly licking you.
That’s true. Much like humans, dogs can also suffer from obsessive-compulsive disorder, which can be concerning. It is often triggered due to stress and anxiety and makes the dogs suddenly begin licking. You will need to visit your vet if you suspect this to be the case.

Unlike humans, no other animals have knowledge about or access to proper healthcare. So, when they get injured, their first instinct is to lick their wounds. This helps them numb the pain to a certain extent, and also clean the wound. Thus, when your dog sees a wound on you, their natural instincts kick in and they try to help you by licking the wound, thinking it will clean the wound and lower the pain.
In fact, in ancient Greece, dogs at the shrine of Asclepius were trained to lick patients. In the Middle Ages, Saint Roch was said to have been cured of a plague of sores through his dog’s licking. The French even have a saying, “langue de chien, langue de médecin,” which translates to, “a dog’s tongue, a doctor’s tongue.”
Don’t cancel your health insurance just yet. While a dog’s saliva does have some possible bactericidal properties against some types of bacteria, it can put you at risk of exposure to others. Too much licking can also reopen the wound and cause further infection. With modern medicine, you’re much better off hitting the first-aid kit. And that myth about dogs’ mouths being cleaner than humans’? Not true — both contain over 600 types of bacteria.
While an occasional canine kiss is “aww”-inducing, some dogs can overdo it to the point of annoyance. When this happens, the best thing to do is “completely ignore it and give no attention,” suggests Dr. Jo Gale. “When they stop, provide them with attention.” This acts as a form of positive reinforcement. Over time your dog will learn to scale back on the smooches. Another thing you can try is training them to cut back on the licking. Remember to use positive reinforcement in this case too - reward them with treats or toys when they display good behavior.
If you're looking for the perfect dog for you, try our Dog Breed Selector today and enjoy a lifetime of tail-wagging joy.
Yes, but not always. For dogs, licking is also a way to explore and understand the world and the beings around them. Sometimes it can also be an indication of their OCD.
Your dog may be licking you because of either of these reasons - to show affection, to seek your attention, because they like how you taste, or because they are feeling stressed or anxious.
If a dog keeps licking constantly, it may be because they are feeling anxious or stressed. Sometimes these feelings also trigger OCD in dogs, which can make them lick obsessively. They may also do it when they are bored and want your attention.
Sometimes, dogs choose to show dominance via licking. They may do this with either other dogs of the pack or with humans. Dog licking may indicate dominance especially when the licks are uninvited, and the dog begins showing dominant behaviour. This can include not obeying commands and acting in a demanding way.
A dog’s licking may indicate several things. They are either showing affection or are just bored and need your attention. They may also lick you if they think you taste good or interesting.
Watch as Veterinarian Dr. Katy Nelson shares all the basics of building a positive relationship with a puppy. You’ll learn everything from taking care of your puppy’s basic needs to socialization. When all is said and done you’ll learn how a happy puppy makes for a happy owner as well.
Hi, I'm Dr. Katy Nelson with IAMS, and today we're going to talk about how to take care of your puppy. First and foremost, you want to understand and meet your puppy's needs. Here they are in order of importance. Number one: basic health-- water, nutrition specifically formulated for puppies, and sleep. Also, immunizations and regular checkups are recommended. Number two: safety. As with small children, you need to keep your puppy in an environment that is safe for him. Puppies explore with their mouths, and they learn about different textures by gnawing. Also, chewing helps massage their gums. For your puppy's safety, keep things that he or she should not be chewing on out of reach. Number three: psychological. Your puppy's greatest psychological need is to be part of a group and be socialized with other dogs. However, to do this successfully, you need to be a guardian he can depend on. Once your puppy's basic needs are met, you want to understand the way he sees the world, so that you can build a strong relationship. Your puppy does not understand the world you live in, so you cannot expect him to. Two things you need to understand is that to them, everything is edible, and they will lunge at anything exciting—you, kids, guests, and other animals, until you train them not to. Praise him exuberantly to encourage the right behavior. Give him treats, pet him, play with him, and be stern to discourage the wrong behavior—ignore him, stop petting, or stop playing. Most importantly, be patient and consistent. Don't be harsh. Puppies have lots of energy, and it's healthy for them to use it. Periodically, helping your puppy release energy will minimize his urge to dig and chew on things. Spend time out in the yard making him run in short bursts. Go on walks or play fetch. Puppies are used to playing with their brothers and sisters. When they're separated, they're looking for their next playmate. Playing with your puppy will also make him more focused on you, improving your bond and making training easier. It teaches him new behaviors, self-control, and will help him gain self-confidence. Like play, socialization is also fundamental to raising your puppy. This is why socializing your puppy as soon as you bring him home is important for both of you. Socialization teaches your puppy to be calm in stimulating circumstances, and to obey when instructed. It also gets him used to being touched, handled, and even used to having hands and inedible things in and near his mouth, so that he behaves around other people, kids, and his veterinarian. Also, know that puppies are sensitive. They can read facial expressions and emotions. Be consistent about what things your puppy does that make you express happiness. Also, be careful not to give your puppy reason to think he's at blame for negative emotions you have from other areas of your life, like when you've had a bad day at work. Emotions are contagious. The happiest puppies tend to be in the most positive and loving households. I'm Dr. Katy Nelson with IAMS, and I hope that you found this helpful as you welcome your new addition to your family.