There’s no doubt that dogs are affectionate creatures. And they have numerous ways of showing it. One of these ways is by licking their owners. You may enjoy it when your furry friend comes up and gives you a big ol’ pooch smooch. But why do dogs lick you? In a poll* of dog owners, IAMS™ found a large majority (75%) believe dogs lick people to offer signs of friendliness. That’s definitely a correct assumption. Let’s dive a bit deeper for a better understanding.
Licking has been a social behaviour among dogs since the days of the great-great-great granddaddy wolf. 'It’s a standard canine greeting to lick others around the face,” agrees James Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine. “Junior members of the pack will run around and lick the mouths of more senior members.” But is that all that there is to dog licking behaviour? Or are there more reasons why dogs lick people? Let’s find out!

Here are a few reasons that can explain why dogs like to lick.
For dogs, licking is equivalent to kissing or showing affection. You may have noticed female dogs licking their puppies which is a behaviour that is intended to show affection. And your dog considers you part of their pack, so they show you affection the same way their kind does - by licking.
Dogs are oral creatures and gather a lot of information about their surroundings through taste and smell. Maybe you’re salty after a sweaty run. Maybe you’ve got barbecue sauce on your face. “Dogs can smell a lot better than we can,” says Dr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute, “so they find a lot more things interesting to lick than we can.” This is despite the fact that dogs only have about 1,700 taste buds compared to around 9,000 in humans.
Have you been too busy with work lately? Or has anything kept you inattentive toward your pooch? If so, it’s probably one of the reasons why your dog is licking you. It is also possible that your dog just got too bored and wants you to play with them, which is why they’re suddenly licking you.
That’s true. Much like humans, dogs can also suffer from obsessive-compulsive disorder, which can be concerning. It is often triggered due to stress and anxiety and makes the dogs suddenly begin licking. You will need to visit your vet if you suspect this to be the case.

Unlike humans, no other animals have knowledge about or access to proper healthcare. So, when they get injured, their first instinct is to lick their wounds. This helps them numb the pain to a certain extent, and also clean the wound. Thus, when your dog sees a wound on you, their natural instincts kick in and they try to help you by licking the wound, thinking it will clean the wound and lower the pain.
In fact, in ancient Greece, dogs at the shrine of Asclepius were trained to lick patients. In the Middle Ages, Saint Roch was said to have been cured of a plague of sores through his dog’s licking. The French even have a saying, “langue de chien, langue de médecin,” which translates to, “a dog’s tongue, a doctor’s tongue.”
Don’t cancel your health insurance just yet. While a dog’s saliva does have some possible bactericidal properties against some types of bacteria, it can put you at risk of exposure to others. Too much licking can also reopen the wound and cause further infection. With modern medicine, you’re much better off hitting the first-aid kit. And that myth about dogs’ mouths being cleaner than humans’? Not true — both contain over 600 types of bacteria.
While an occasional canine kiss is “aww”-inducing, some dogs can overdo it to the point of annoyance. When this happens, the best thing to do is “completely ignore it and give no attention,” suggests Dr. Jo Gale. “When they stop, provide them with attention.” This acts as a form of positive reinforcement. Over time your dog will learn to scale back on the smooches. Another thing you can try is training them to cut back on the licking. Remember to use positive reinforcement in this case too - reward them with treats or toys when they display good behavior.
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Yes, but not always. For dogs, licking is also a way to explore and understand the world and the beings around them. Sometimes it can also be an indication of their OCD.
Your dog may be licking you because of either of these reasons - to show affection, to seek your attention, because they like how you taste, or because they are feeling stressed or anxious.
If a dog keeps licking constantly, it may be because they are feeling anxious or stressed. Sometimes these feelings also trigger OCD in dogs, which can make them lick obsessively. They may also do it when they are bored and want your attention.
Sometimes, dogs choose to show dominance via licking. They may do this with either other dogs of the pack or with humans. Dog licking may indicate dominance especially when the licks are uninvited, and the dog begins showing dominant behaviour. This can include not obeying commands and acting in a demanding way.
A dog’s licking may indicate several things. They are either showing affection or are just bored and need your attention. They may also lick you if they think you taste good or interesting.
As a veterinarian, I’ve found that pet owners take seriously the responsibility of ensuring their dogs live healthy, happy lives. They worry about making sure their dog gets enough exercise, receives regular wellness checks and receives balanced nutrition that gives them energy to run and play.
What some people don’t realize is that owning and caring a dog can improve the owner’s health as well. Spending quality time with your dog and providing them with quality nutrition is good for the dog and can help ease stress and anxiety levels for you. Studies have shown that owning a pet can decrease blood pressure, cholesterol levels and triglyceride levels — which is great news for your heart health.
In short, when your dog is getting the best care, proper exercise, nutrition and love, they can enjoy a long and healthy life. And that can ultimately make you healthier, too!
Many owners see their dog as part of the family, and that sometimes means they will feed their dog like they feed themselves. For example, some people may choose low-carb or gluten-free diets for themselves and do the same for their pets. However, while this instinct comes from a place of love, many owners don’t realize that their dog’s dietary needs differ from their own.
Take grains for example. As a veterinarian, it’s important for me to note that grains are good for your dog. Yes, you read that right — they’re good!
A very small percentage of dogs may have a food sensitivity that requires a special grain-free diet or a dog food without a certain protein. However, this is not necessary for the vast majority of dogs. Most dogs benefit from a complete, balanced diet with healthy grains, high-quality proteins and essential vitamins and minerals.
Here’s why: Grains are a good source of carbohydrates that provide healthy energy. Some grains, like rice and wheat, provide “quick” energy, while other grains, like barley and sorghum, take longer to convert to energy. A combination of these different grains can offer a time-released energy source that helps dogs sustain energy. The whole grains in IAMS dog food are a beneficial mix, as they supply steady energy.
In addition to the grains you’ll find in IAMS food, you’ll also find high-quality proteins, like chicken and lamb, as well as essential nutrients needed to help support heart health. Together, this combination will give your dog a steady source of energy to be active on walks, runs, hikes or play sessions around the house.
For your dog to be healthy and happy, be sure you feed them a well-balanced diet and allow them enough exercise time. In return, you’ll get unconditional love, plenty of sweet doggy snuggles and maybe even more exercise — just a few of the ways you and your dog are joined at the heart.
