There’s no doubt that dogs are affectionate creatures. And they have numerous ways of showing it. One of these ways is by licking their owners. You may enjoy it when your furry friend comes up and gives you a big ol’ pooch smooch. But why do dogs lick you? In a poll* of dog owners, IAMS™ found a large majority (75%) believe dogs lick people to offer signs of friendliness. That’s definitely a correct assumption. Let’s dive a bit deeper for a better understanding.
Licking has been a social behaviour among dogs since the days of the great-great-great granddaddy wolf. 'It’s a standard canine greeting to lick others around the face,” agrees James Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine. “Junior members of the pack will run around and lick the mouths of more senior members.” But is that all that there is to dog licking behaviour? Or are there more reasons why dogs lick people? Let’s find out!

Here are a few reasons that can explain why dogs like to lick.
For dogs, licking is equivalent to kissing or showing affection. You may have noticed female dogs licking their puppies which is a behaviour that is intended to show affection. And your dog considers you part of their pack, so they show you affection the same way their kind does - by licking.
Dogs are oral creatures and gather a lot of information about their surroundings through taste and smell. Maybe you’re salty after a sweaty run. Maybe you’ve got barbecue sauce on your face. “Dogs can smell a lot better than we can,” says Dr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute, “so they find a lot more things interesting to lick than we can.” This is despite the fact that dogs only have about 1,700 taste buds compared to around 9,000 in humans.
Have you been too busy with work lately? Or has anything kept you inattentive toward your pooch? If so, it’s probably one of the reasons why your dog is licking you. It is also possible that your dog just got too bored and wants you to play with them, which is why they’re suddenly licking you.
That’s true. Much like humans, dogs can also suffer from obsessive-compulsive disorder, which can be concerning. It is often triggered due to stress and anxiety and makes the dogs suddenly begin licking. You will need to visit your vet if you suspect this to be the case.

Unlike humans, no other animals have knowledge about or access to proper healthcare. So, when they get injured, their first instinct is to lick their wounds. This helps them numb the pain to a certain extent, and also clean the wound. Thus, when your dog sees a wound on you, their natural instincts kick in and they try to help you by licking the wound, thinking it will clean the wound and lower the pain.
In fact, in ancient Greece, dogs at the shrine of Asclepius were trained to lick patients. In the Middle Ages, Saint Roch was said to have been cured of a plague of sores through his dog’s licking. The French even have a saying, “langue de chien, langue de médecin,” which translates to, “a dog’s tongue, a doctor’s tongue.”
Don’t cancel your health insurance just yet. While a dog’s saliva does have some possible bactericidal properties against some types of bacteria, it can put you at risk of exposure to others. Too much licking can also reopen the wound and cause further infection. With modern medicine, you’re much better off hitting the first-aid kit. And that myth about dogs’ mouths being cleaner than humans’? Not true — both contain over 600 types of bacteria.
While an occasional canine kiss is “aww”-inducing, some dogs can overdo it to the point of annoyance. When this happens, the best thing to do is “completely ignore it and give no attention,” suggests Dr. Jo Gale. “When they stop, provide them with attention.” This acts as a form of positive reinforcement. Over time your dog will learn to scale back on the smooches. Another thing you can try is training them to cut back on the licking. Remember to use positive reinforcement in this case too - reward them with treats or toys when they display good behavior.
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Yes, but not always. For dogs, licking is also a way to explore and understand the world and the beings around them. Sometimes it can also be an indication of their OCD.
Your dog may be licking you because of either of these reasons - to show affection, to seek your attention, because they like how you taste, or because they are feeling stressed or anxious.
If a dog keeps licking constantly, it may be because they are feeling anxious or stressed. Sometimes these feelings also trigger OCD in dogs, which can make them lick obsessively. They may also do it when they are bored and want your attention.
Sometimes, dogs choose to show dominance via licking. They may do this with either other dogs of the pack or with humans. Dog licking may indicate dominance especially when the licks are uninvited, and the dog begins showing dominant behaviour. This can include not obeying commands and acting in a demanding way.
A dog’s licking may indicate several things. They are either showing affection or are just bored and need your attention. They may also lick you if they think you taste good or interesting.
Congrats! Your adorable li’l bundle of fur is finally home. Now it’s time to train your pup like a pro with our essential puppy training techniques and tips for three important topics:
Most experts suggest potting training a puppy when they’re between 12 and 16 weeks old.
Before you begin, though, set your puppy up for success by giving them a confined space in your house, whether that’s in a crate, a small room with a baby gate or on a tethered leash, so you can keep an eye on them and prevent accidents.
Most puppies need to eat three to four times a day, so feed your furry friend delicious, specially formulated IAMS™ Puppy Food at the same times every day. The food is easy to digest and will help keep your puppy’s potty breaks on a fairly predictable schedule, which is a win-win for both of you.
We recommend every hour or two at first, depending on your pup’s breed and size. Also take them out right after they wake up in the morning or from a nap, after they eat or drink and after play sessions.
Removing access to water two hours before bed time and scheduling a bathroom break right before bed will help your li’l baby sleep through the night. Most puppies can sleep about seven hours without having to go. But if your puppy does need to go out, be low-key about it. Take them outside, allow them to go and put them right back in their sleeping space.
By taking your puppy on a leash to the same spot every time, you’re saying to them, “This is where you do your business.” The scent in this spot will encourage them to go. Also, use a consistent phrase like “go potty” as your puppy does their business. Eventually, that’s all you’ll have to say to prompt them.
We recommend using a leash so your puppy knows exactly where they need to go and doesn’t get distracted on the way — which, of course, is what puppies do.
Give your little pooch lots of praise after they do their business so they learn your expectations. You can also give them a treat, but do it immediately after they go so they associate the treat with the behavior. Going for a walk around the neighborhood is another great way to reward them.
While playing with your puppy is fun for both of you, it’s important to teach your puppy that they aren’t allowed to nip at your clothing or bite your skin. Here’s how to do it:
A great technique to nip puppy nipping is to say “ow!” in a loud, high-pitched voice. This gets your puppy’s attention because it mimics the yelp a mother dog and littermates use to say, “Hey, you just hurt me.”
Every time your puppy nips or bites you while playing — or any other time for that matter — gently remove yourself from their grip, quietly turn around and walk away. This says to your little guy or girl that biting is not an OK way to play.
If your puppy keeps biting after you say “ow!” or walk away and ignore them, they might be overstimulated or overtired. If so, gently put your puppy in their crate or room for a little while so they can calm down or sleep.
If you don’t want your hands, fingers and toes to be chew toys, then always have a puppy chew toy handy. This distracts them from the biting behavior and teaches them what’s acceptable to chew on, especially when they’re teething and gnawing to make their gums feel better.
A tuckered-out pup has less energy to nip and bite, so give them the right amount of physical activity and playtime every day. See how much exercise our experts recommend.
Whenever your little friend plays politely and doesn’t bite you or others, don’t forget to praise them, give tons of affection or perhaps offer a tasty treat.
No doubt about it: One of the most important things you can do as a new puppy parent is teach your dog how to go on a well-behaved walk with you on a leash. Here’s how to get started:
Start inside your house by putting on your pup’s collar or harness for short periods when you’re playing with them and giving them treats, like pieces of tasty IAMS™ kibble. After your puppy is comfortable with their collar or harness, attach the leash and let them drag it around
Start with simple walks around your house. Teach your puppy to walk next to you with a loose leash, praising and encouraging them with small pieces of dry dog food.
As your pup gets the hang of indoor walking, it’s time to take your leash training outdoors, preferably in your backyard if you have one. Keep your puppy focused during each brief session and encourage them to stay right next to you without pulling, lunging or stopping while they’re on the leash.
Now’s the time to put your training into action. Start out with a short walk and work hard to keep your pup close by your side. You’ll also need to keep them focused because they’ll be distracted by all the new sights, sounds and smells. Be patient, keep your pace slow and give them plenty of chances to sniff around and do their business.
Practice really does make perfect. So keep praising and giving your little friend occasional treats until they learn the leash-training routine and become a well-mannered walking partner for life.



