There’s no doubt that dogs are affectionate creatures. And they have numerous ways of showing it. One of these ways is by licking their owners. You may enjoy it when your furry friend comes up and gives you a big ol’ pooch smooch. But why do dogs lick you? In a poll* of dog owners, IAMS™ found a large majority (75%) believe dogs lick people to offer signs of friendliness. That’s definitely a correct assumption. Let’s dive a bit deeper for a better understanding.
Licking has been a social behaviour among dogs since the days of the great-great-great granddaddy wolf. 'It’s a standard canine greeting to lick others around the face,” agrees James Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine. “Junior members of the pack will run around and lick the mouths of more senior members.” But is that all that there is to dog licking behaviour? Or are there more reasons why dogs lick people? Let’s find out!

Here are a few reasons that can explain why dogs like to lick.
For dogs, licking is equivalent to kissing or showing affection. You may have noticed female dogs licking their puppies which is a behaviour that is intended to show affection. And your dog considers you part of their pack, so they show you affection the same way their kind does - by licking.
Dogs are oral creatures and gather a lot of information about their surroundings through taste and smell. Maybe you’re salty after a sweaty run. Maybe you’ve got barbecue sauce on your face. “Dogs can smell a lot better than we can,” says Dr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute, “so they find a lot more things interesting to lick than we can.” This is despite the fact that dogs only have about 1,700 taste buds compared to around 9,000 in humans.
Have you been too busy with work lately? Or has anything kept you inattentive toward your pooch? If so, it’s probably one of the reasons why your dog is licking you. It is also possible that your dog just got too bored and wants you to play with them, which is why they’re suddenly licking you.
That’s true. Much like humans, dogs can also suffer from obsessive-compulsive disorder, which can be concerning. It is often triggered due to stress and anxiety and makes the dogs suddenly begin licking. You will need to visit your vet if you suspect this to be the case.

Unlike humans, no other animals have knowledge about or access to proper healthcare. So, when they get injured, their first instinct is to lick their wounds. This helps them numb the pain to a certain extent, and also clean the wound. Thus, when your dog sees a wound on you, their natural instincts kick in and they try to help you by licking the wound, thinking it will clean the wound and lower the pain.
In fact, in ancient Greece, dogs at the shrine of Asclepius were trained to lick patients. In the Middle Ages, Saint Roch was said to have been cured of a plague of sores through his dog’s licking. The French even have a saying, “langue de chien, langue de médecin,” which translates to, “a dog’s tongue, a doctor’s tongue.”
Don’t cancel your health insurance just yet. While a dog’s saliva does have some possible bactericidal properties against some types of bacteria, it can put you at risk of exposure to others. Too much licking can also reopen the wound and cause further infection. With modern medicine, you’re much better off hitting the first-aid kit. And that myth about dogs’ mouths being cleaner than humans’? Not true — both contain over 600 types of bacteria.
While an occasional canine kiss is “aww”-inducing, some dogs can overdo it to the point of annoyance. When this happens, the best thing to do is “completely ignore it and give no attention,” suggests Dr. Jo Gale. “When they stop, provide them with attention.” This acts as a form of positive reinforcement. Over time your dog will learn to scale back on the smooches. Another thing you can try is training them to cut back on the licking. Remember to use positive reinforcement in this case too - reward them with treats or toys when they display good behavior.
If you're looking for the perfect dog for you, try our Dog Breed Selector today and enjoy a lifetime of tail-wagging joy.
Yes, but not always. For dogs, licking is also a way to explore and understand the world and the beings around them. Sometimes it can also be an indication of their OCD.
Your dog may be licking you because of either of these reasons - to show affection, to seek your attention, because they like how you taste, or because they are feeling stressed or anxious.
If a dog keeps licking constantly, it may be because they are feeling anxious or stressed. Sometimes these feelings also trigger OCD in dogs, which can make them lick obsessively. They may also do it when they are bored and want your attention.
Sometimes, dogs choose to show dominance via licking. They may do this with either other dogs of the pack or with humans. Dog licking may indicate dominance especially when the licks are uninvited, and the dog begins showing dominant behaviour. This can include not obeying commands and acting in a demanding way.
A dog’s licking may indicate several things. They are either showing affection or are just bored and need your attention. They may also lick you if they think you taste good or interesting.
Most humans recognise a hug as a sign of affection and close friendship. That is exactly why we feel this strong urge to hug dogs out of love. After all, they are the best type of best friends. As pet parents, we love greeting our pawsome pals with dog hugs. However, do dogs like hugs? In an IAMS™ survey*, 83% of dog parents say their dog likes hugs too. Is this true? We’re going to try and get an answer to this question.

The short answer is no. Dogs do not like hugs. Now, let’s look at a bit of an explanation to this.
Some dogs enjoy canine cuddles, but usually only with their owner or household members. Otherwise, they don’t care about it. “Hugging is too much and overwhelming for many dogs and should be discouraged if the dog doesn’t know the individual very well”, advises James Serpell, B.Sc., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine.
So, why don’t dogs like hugs? To understand this, we may need to look at what a dog really feels when you try to hug it.
Here is what your pooch probably experiences when you try to engulf it in an embrace:
Hugging is human behaviour and not dog behaviour. These animals are just not physically built for that kind of interaction. We stand upright, so we face people. Dogs are on all fours, making hugging an unnatural act for them. Hence, they prefer a friendly sniff.
To dogs, a hug comes off as dominating behaviour; it feels like someone is trying to assert control over them. It can be stressful, especially if done by a stranger.

Since ancient times, a canine’s first instinctive defense has been to run away from danger. And hugging makes them feel trapped and confined. As humans, we too feel awkward when a person we barely know gives us a long and tight hug, right? Dogs somewhat feel the same. To some extent, they would also want to escape.
Sniffing is a dog’s way of expressing love. However, we humans definitely don’t regard sniffing the same way. And no matter how much we love our canine companion, we do feel a little uncomfortable with this gesture. Similarly, your pet might find hugs discomforting. Don’t worry. A dog’s body language will give you all the signs you need to know about their comfort level. But in order to understand these signs, you must learn to read them. So, let us understand some signs that indicate your dog is uneasy.
Dogs try to avoid anything that stresses them out. So, if your dog looks away when you enfold them in your arms, they don't like hugs. Your furry friend might also open their eyes wide while looking away and this allows you to notice their whale eyes. Whale eyes are when you see the whites of a dog’s eyes. Now, that is another indication of stress and discomfort.
Dogs are generally flexible when relaxed. If your dog gets stiff when you wrap your hands around them, you should probably set them free. Your dog might also lower or tuck their tail under the belly out of stress. Moreover, you must also pay attention to your pet’s ears. Lowered ears are a sign of a stressed dog.
It’s no news that we yawn when exhausted. However, if your pooch yawns during dog hugs, they are getting stressed out. It is their way of conveying that they don’t like something.
Every dog is unique. While most of them feel uncomfortable with hugs, some might like being embraced. Here’s how you can confirm if your furball doesn’t feel suffocated when you hug them:
Tail wagging can mean several things. However, you know your dog is happy when they give you a full-body tail wag. Slow, relaxed wags mean that your dog feels composed and at ease.
Placing the paws on the hugger signifies that your dog welcomes this form of attention. A dog’s paws can do more than just walk and dig holes. It is one of the most effective modes of communication for them.
Don’t worry if your dog doesn’t want to hug it out. There are plenty of healthier ways you can show them you are still their best friend:
If you're looking for the perfect dog for you, try our Dog Breed Selector today and enjoy a lifetime of tail-wagging joy.