Unlike larger-breed dogs that are considered mature at age 5, medium-breed dogs are usually called mature or senior at age 7. By this time, their nutritional requirements are changing. You can help keep your medium-breed dog active, happy and healthy with a specially formulated mature or senior diet that delivers highly digestible, enhanced nutrition.
Your dog might be aging in a number of ways. He may have a dull, dry coat and flaky skin, declining activity or weight gain, decreased immune system response, more frequent intestinal problems, joint stiffness and a loss of lean muscle mass. It’s true that a mature or senior dog generally needs fewer calories, but to address special mature or senior concerns, your dog still needs high-quality protein and carefully balanced nutrients.
What your medium-breed dog needs is a high-quality, balanced maintenance food formulated for his changing metabolism. Look for options with these age-essential dietary components:
These ingredients are the keys to mature or senior nutrition whether you feed dry or wet dog food or give your dog treats.
Older, less active dogs are prone to weight gain. Controlling your dog’s weight can help minimize health complications such as diabetes or joint stress. Your dog can benefit from a weight-control diet with these key characteristics:

Active dogs thrive on diets high in fat. To preserve a high-fat dry kibble diet, however, is a challenge. The IAMS research team met that challenge with an effective preservative system used in all our dry dog food products, such as IAMS™ ProActive Health™ Adult MiniChunks.
The preservative system features a special blend of mixed tocopherols. Tocopherols are antioxidants extracted from vegetable oils. There are four major types of tocopherols. Vitamin E, also known as alpha-tocopherol, is commonly used in dog foods, though a specific mixture of the different tocopherols protects against rancidity.
Our preservative system slows the rate of oxidation and allows for an extended shelf life.
Wet foods, such as IAMS™ ProActive Health™ with Chicken and Whole Grain Rice Pate, do not require preservatives because they are preserved by packaging. When the ingredients are mixed and ready for cooking, the mixture is packed into cans, trays or pouches and cooked in a retort. Similar in principle to a pressure cooker, the retort sterilizes and preserves the product.
The cans, trays or pouches are then cooled under conditions that assure product sterility and container integrity.
Thorough shelf-life testing is conducted on all our products. In general, shelf lives for various types of products are:
24 months for wet foods
16 months for dry foods
12 months for biscuits
By using a preservative system in our dry dog food and preservation through packaging in our wet dog food, IAMS makes sure the food your dog eats is well-balanced and nutritionally beneficial.
