Many factors influence the overall health of your dog’s skin and coat: His diet and grooming schedule, the presence of parasites and seasonal changes can all play a role. Whether your dog is prone to skin issues or you want to ensure your pup’s health for years to come, you’ll need to keep a few key things in mind.
Regular veterinary checkups will ensure that your dog is disease- and parasite-free. Flea-bite allergy and external parasites, such as mange, are primary causes of hair loss and skin problems.
In addition to scheduling checkups, check your dog’s hair and skin at least once a week for signs of fleas (flea dirt or bites), mange or other skin conditions, and hair loss.
If your dog’s skin seems thick or scaly or lacks elasticity, or if you notice hair loss, these signs might indicate a nutritional deficiency. Check with your veterinarian, and try feeding him a premium food. It will usually take between six and eight weeks after a diet change to see results. If your pet continues to scratch and chew his skin, consult a veterinarian.
When looking for a dog food that will promote good skin and coat health, keep the following in mind:
What's the best thing you can do for your dog’s skin and coat health? Feed a high-quality food packed with protein, such as IAMS™ ProActive Health™ Adult MiniChunks. Dogs are best fed as carnivores: They need protein and thrive on diets rich in animal-based protein sources. Additionally, their hair is actually 95% protein! Although coat growth varies by breed, the combined growth of all the hair can add up to 100 feet per day in some dogs. This means that nearly 30% of the animal’s daily protein requirement is used just for coat growth during some seasons.
Premium pet foods are carefully formulated to be complete and balanced, which means the food includes all of the nutrients your pet needs. Ingredients in premium foods are highly digestible so your dog's body uses the nutrients efficiently. Less costly foods might contain lower-quality proteins. Though a bag of premium food may cost a bit more than other brands, you might be able to feed less, which minimizes the cost difference.
It’s easy to spot a healthy-looking dog: He has a gleam in his eye, a bounce in his step and a glossy, healthy coat. That glow is a reflection of your dog’s overall health and a good gauge of what’s going on inside and outside.
Regular grooming helps take care of the “outside” by removing loose hair, dirt and mats, and distributing skin oils. Grooming lets you check your pet closely, catching any skin problems early. Plus, your dog will love the attention!
As dogs age, their skin might become more sensitive. Select a mild dog shampoo for your older dog. Shampoos made from coconut or palm oils are the mildest. Unusual or “doggy” odors can signal disease, so if odors persist, contact your veterinarian. Do not use human shampoos because they are often too harsh for a dog’s skin.
When bathing your dog, be sure to rinse him thoroughly. Residue left on the skin can be irritating. You might want to follow the shampoo with a hair conditioner to control static electricity and add extra body or sheen.
During the summer, pay close attention to your dog’s skin and coat. Many dogs shed a winter coat and others face flea problems, so it’s a good time to evaluate your dog’s skin and coat condition to nip any problems in the bud.
Attention to your dog's coat and skin from the inside out will produce a healthy, lively dog that is a joy to look at — and a pleasure to live with — every day!


Watch as Veterinarian Dr. Katy Nelson shares all the basics of building a positive relationship with a puppy. You’ll learn everything from taking care of your puppy’s basic needs to socialization. When all is said and done you’ll learn how a happy puppy makes for a happy owner as well.
Hi, I'm Dr. Katy Nelson with IAMS, and today we're going to talk about how to take care of your puppy. First and foremost, you want to understand and meet your puppy's needs. Here they are in order of importance. Number one: basic health-- water, nutrition specifically formulated for puppies, and sleep. Also, immunizations and regular checkups are recommended. Number two: safety. As with small children, you need to keep your puppy in an environment that is safe for him. Puppies explore with their mouths, and they learn about different textures by gnawing. Also, chewing helps massage their gums. For your puppy's safety, keep things that he or she should not be chewing on out of reach. Number three: psychological. Your puppy's greatest psychological need is to be part of a group and be socialized with other dogs. However, to do this successfully, you need to be a guardian he can depend on. Once your puppy's basic needs are met, you want to understand the way he sees the world, so that you can build a strong relationship. Your puppy does not understand the world you live in, so you cannot expect him to. Two things you need to understand is that to them, everything is edible, and they will lunge at anything exciting—you, kids, guests, and other animals, until you train them not to. Praise him exuberantly to encourage the right behavior. Give him treats, pet him, play with him, and be stern to discourage the wrong behavior—ignore him, stop petting, or stop playing. Most importantly, be patient and consistent. Don't be harsh. Puppies have lots of energy, and it's healthy for them to use it. Periodically, helping your puppy release energy will minimize his urge to dig and chew on things. Spend time out in the yard making him run in short bursts. Go on walks or play fetch. Puppies are used to playing with their brothers and sisters. When they're separated, they're looking for their next playmate. Playing with your puppy will also make him more focused on you, improving your bond and making training easier. It teaches him new behaviors, self-control, and will help him gain self-confidence. Like play, socialization is also fundamental to raising your puppy. This is why socializing your puppy as soon as you bring him home is important for both of you. Socialization teaches your puppy to be calm in stimulating circumstances, and to obey when instructed. It also gets him used to being touched, handled, and even used to having hands and inedible things in and near his mouth, so that he behaves around other people, kids, and his veterinarian. Also, know that puppies are sensitive. They can read facial expressions and emotions. Be consistent about what things your puppy does that make you express happiness. Also, be careful not to give your puppy reason to think he's at blame for negative emotions you have from other areas of your life, like when you've had a bad day at work. Emotions are contagious. The happiest puppies tend to be in the most positive and loving households. I'm Dr. Katy Nelson with IAMS, and I hope that you found this helpful as you welcome your new addition to your family.